By the mid-1960s, the guest ranch itself had closed, but Henson's "ranch dressing" mail-order business was thriving. Henson began selling the packages by mail for 75 cents apiece, and eventually devoted every room in his house to the operation. By 1957, a packaged mix to make the dressing at home was being offered in stores. Its popularity led Henson to mix a batch for his friend, Audrey Ovington, owner of Cold Spring Tavern, which became the first commercial customer for the dressing. In creating the menu for the ranch kitchen, Henson served the salad dressing he had created in Alaska, which the guests enjoyed. After a year and half, the restless Henson, searching for some livelihood to occupy his time, purchased the Sweetwater Ranch in San Marcos Pass in 1956 and renamed it Hidden Valley Ranch. Henson's success in the plumbing business enabled him to retire at age 35, and he moved with his wife to Santa Barbara County, California. Endeavoring to keep his work crews happy, he invented a new salad dressing. In 1949, Thayer, Nebraska, native Steve Henson (1918–2007) moved with his wife to the Anchorage, Alaska, area, where he worked for three years in the remote Alaskan bush as a plumbing contractor. In 2017, 40% of Americans named ranch as their favorite dressing, according to a study by the Association for Dressings and Sauces. It is also popular in the United States and Canada as a dip, and as a flavoring for potato chips and other foods. Ranch has been the best-selling salad dressing in the United States since 1992, when it overtook Italian. Sour cream and yogurt are sometimes used in addition to, or as a substitute for, buttermilk and mayonnaise. Ranch dressing is a savory, creamy American salad dressing usually made from buttermilk, salt, garlic, onion, mustard, herbs (commonly chives, parsley and dill), and spices (commonly pepper, paprika and ground mustard seed) mixed into a sauce based on mayonnaise or another oil emulsion.
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